4t “Dolly Parton Announces Secret Project: Partnering to Build the Most Luxurious ‘Tennessean Travel Stop’ in History – From Patterned Sofas to Hand-Drawn ‘Dolly’s Way Home’ Map That Makes America Want to Drive Right Now”

Dolly Parton to open travel stops in Tennessee (Main: Reed Public Relations, Inlay: Getty Images)

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Dolly Parton Is Adding Another Business To Her Catalog

Country music icon Dolly Parton has announced her latest business venture. She has partnered with the team behind the Tennessean Travel Stop, to rebrand and revitalize its flagship location in Cornersville, Tennessee as Dolly’s Tennessean Travel Stop.

After spending much of her life on the road, and “more specifically on a bus,” Dolly was inspired to create a place where traveling families and truck drivers alike can feel at home. She said in a press release:

“All the years spent visiting greasy spoon cafes, truck stops, and roadside pit stops have given me an understanding of what traveler’s desire on the road. Whether you are driving a truck, a bus, or a car, you want a place that feels like home and recharges you for the rest of your journey. I believe we will fill a void out there on the highways, all while bringing the heart and soul of Tennessee.”

The renovation of the flagship Dolly’s Travel Stop location is set to be completed next year. Gregory H. Sachs, Chairman/CEO of the Tennessean Travel Stop and Sachs Capital Group, said:

“Our roots in this community run deep—we’ve created jobs, built connection, and welcomed generations of people through our doors. This new partnership allows us to carry that legacy forward in a way that celebrates everything special about Tennessee.”

The new chain aims to bring jobs and attention to underserved counties across the state. It will provide a “travel experience that integrates modern amenities, curated dining, and authentic regional retail with the approachable comfort.” Additional locations across Tennessee and beyond are set to be announced in 2026.

More Business Ventures By Dolly Parton

In addition to being a highly-awarded singer and songwriter, the “Jolene” singer is a multi-faceted business woman. Her theme park and hospitality company, The Dollywood Company, includes the Dollywood amusement park, Dollywood’s Splash Country., DreamMore Resort & Spa, and dinner theater shows like Dolly Parton’s Stampede.

Last year, she launched Dolly Wines, a beverage company which now has its own boutique wine bar in Nashville. Additionally, she has created her own lines with established kitchenware, apparel, jewelry, beauty and pet brands.

Recently, she announced the arrival of her SongTeller Hotel in downtown Nashville. Set to open in Spring 2026, visitors can book their stay now to “experience incredible hospitality, the Dolly way.”

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