RM SpaceX Buys Over 1,000 Cybertrucks as Demand Falls: “What Other Tactics Are They Using?”
Elon Musk appears to be using one of the oldest tricks in business—shifting resources from one company to another—to prop up demand for the Cybertruck.
According to Electrek, Musk has turned to SpaceX to help mitigate the low demand for Tesla’s controversial pickup. With Tesla struggling to meet even the modest target of 20,000 Cybertruck sales per year (far below the initial projection of 500,000), the company is facing an oversupply of these vehicles. To help address the excess inventory, SpaceX has purchased more than 1,000 Cybertrucks, with the possibility of doubling the fleet. A video shared by a user on X (formerly Twitter) showed a lot packed with these trucks.
At a starting price of $80,000, SpaceX’s order could generate between $80 million and $160 million in sales for Tesla.
Although Musk’s actions aren’t illegal, the situation raises questions. The fact that Tesla is essentially relying on SpaceX to prop up a floundering product doesn’t look good, particularly as SpaceX has received significant government assistance. Some critics are concerned that taxpayer money meant for space exploration is now being used to buy trucks that haven’t been able to gain traction in the market.
The difficulties in selling the Cybertruck reflect a recurring issue for Musk: overpromising and underdelivering. Despite having over one million pre-orders for the truck before its launch, only about 60,000 of those reservations turned into actual sales. Electrek suggests that Tesla’s bait-and-switch approach—showing an exciting 2019 prototype, only to deliver a more expensive version with fewer features and a shorter range—may have disillusioned potential buyers.
Tesla’s Cybertruck sales have been notably sluggish. In Q3 2025, only 5,385 units were sold in the U.S., marking a 62.6% year-over-year decline. Reports indicate that the company might have tens of thousands of unsold units in its inventory. In fact, Tesla recently discontinued a more affordable trim of the Cybertruck just five months after its release, further signaling weak demand.
Tesla has attempted to reposition the Cybertruck as a rugged, lifestyle vehicle, but this shift in marketing hasn’t translated into greater sales. The truck has also been hit with a recall of 6,197 units due to issues with its lightbar.
One of the key challenges for the Cybertruck remains its divisive design. Investor Gary Black from Future Fund LLC argues that the vehicle’s appearance is holding it back from gaining broader appeal. In contrast, Ross Gerber, co-founder of Gerber Kawasaki and a Cybertruck owner himself, has suggested that Tesla should consider discontinuing the truck given its poor sales performance.
The design has also raised safety concerns. In November 2024, a tragic accident involving a 19-year-old driver, Krysta Tsukahara, led to a wrongful death lawsuit. The lawsuit claims that the victim was trapped inside the truck after an accident because of its electronic door handles, which have drawn criticism from safety experts.
Tesla’s Struggles in 2025 and Market Challenges
As of December 2025, Tesla’s stock has seen some gains, rising 18% year-to-date. However, the company has had a rocky road, with the Cybertruck’s lackluster sales being one of the many challenges Musk’s company faces.
Reports show that Tesla has struggled with both domestic and international competition, including the rise of Chinese EV brands like BYD. Additionally, the U.S. market has become increasingly hostile toward EVs, particularly following the Trump administration’s rollback of fuel efficiency standards. Tesla also faces regulatory hurdles, including a potential suspension of its sales license in California due to deceptive advertising related to its Autopilot and full self-driving capabilities.
Florida Governor Ron DeSantis has expressed confidence in the Cybertruck, suggesting that Tesla’s strong fan base could help the truck succeed despite its design issues. However, critics, including YouTuber Zack Nelson (aka JerryRigEverything), have pointed out that Tesla’s sales are far behind those of competitors like Ford, which is selling twice as many electric trucks as Tesla.
As the EV market in the U.S. continues to face regulatory pressures, Tesla has also seen a drop in demand for its vehicles. The company’s efforts to expand into driverless taxis and other autonomous technologies could be part of Musk’s strategy to revive the company’s fortunes.
SpaceX and Its Bitcoin Moves Spark Speculation
Recently, SpaceX has also made headlines for its Bitcoin activities. Speculation has been swirling that SpaceX might be preparing to sell some of its holdings after recent transfers involving over 2,200 BTC. These transfers have led to rumors that SpaceX is liquidating its Bitcoin. However, on-chain data and wallet tracking suggest that the outflows may not be as significant as they seem.
SpaceX still holds a substantial amount of Bitcoin—around 5,000 BTC, worth approximately $448 million. While the outflows have raised questions, there’s no concrete evidence that the company is selling off its assets. Some experts believe these transfers could be a routine rebalancing of corporate funds or a shift in storage methods rather than a sign of an impending sell-off.
At the time of writing, Bitcoin’s value has dropped below $90,000, largely due to broader market conditions and macroeconomic concerns. But for now, the true purpose of SpaceX’s Bitcoin transfers remains unclear, and the speculation may be more noise than substance.
