kk.Jelly Roll is launching “The Evergreen Sanctuary” — a sprawling six-acre, multi-million-dollar haven in the Malibu Hills devoted to abused and abandoned dogs.

Jelly Roll is launching “The Evergreen Sanctuary” — a sprawling six-acre, multi-million-dollar haven in the Malibu Hills devoted to abused and abandoned dogs.

“This isn’t just a shelter,” the artist says. “It’s a place to heal. A place with open space to run, real rehabilitation, round-the-clock veterinary care — but above all, love. These animals have been through things we can’t imagine. They deserve a home where they’re safe, seen, and truly cherished.”

With The Evergreen Sanctuary, Jelly Roll is transforming his global platform into a force for compassion — channeling the same unfiltered honesty and resilience that define his music into advocacy for those without a voice. Friends close to the project say Jelly Roll has been planning the sanctuary quietly for years, and the reasons behind his choice of Malibu — along with the personal moment that finally compelled him to build it — may surprise even longtime fans.

What sets The Evergreen Sanctuary apart is not simply its scale, though six acres of rolling hills in one of California’s most sought-after regions is impressive by any measure. It is the philosophy behind it. Jelly Roll has insisted from the beginning that this would not be a traditional shelter focused on quick turnover or temporary care. Instead, Evergreen is designed as a long-term rehabilitation environment, particularly for dogs that have been written off elsewhere — those with trauma, medical complications, or behavioral challenges that make adoption difficult.

According to early planning documents shared by people involved in the project, the sanctuary will include expansive outdoor runs, shaded rest areas, hydrotherapy pools, and indoor recovery spaces staffed by full-time veterinarians and behavioral specialists. The goal is not just to keep animals alive, but to restore their capacity to trust, socialize, and ultimately thrive. “A lot of these dogs don’t need fixing,” Jelly Roll has said privately. “They need patience.”

The idea for Evergreen did not emerge overnight. Those close to the artist say his connection to animals — particularly dogs — has long been a quiet constant in his life. During years marked by touring, recovery, and personal reinvention, dogs were often his most consistent source of grounding. On the road and at home, they offered routine, presence, and a kind of wordless understanding that mirrored the themes he would later explore in his music.

That bond deepened after a series of visits Jelly Roll made, without publicity, to overcrowded shelters and rescue facilities. What he saw left a lasting impression: dogs that had survived neglect, abandonment, and violence, only to face euthanasia because there were not enough resources or adopters. “It broke something in me,” he reportedly told a friend. “You realize love isn’t the problem. Capacity is.”

Malibu, often associated with luxury and celebrity excess, might seem like an unlikely setting for such a mission. Yet that contrast is precisely why Jelly Roll chose it. He wanted a place where visibility could work in the animals’ favor — where proximity to influence, donors, and media could translate into sustained support rather than fleeting attention. By situating Evergreen in the Malibu Hills, he is betting that compassion can coexist with prominence, and that one can leverage privilege without being defined by it.

Construction on the sanctuary is already underway, with a phased opening planned over the next year. The first phase will focus on medical intake and emergency rehabilitation, allowing the facility to begin helping the most vulnerable cases as quickly as possible. Later phases will expand capacity, add training programs, and introduce community partnerships with local rescues across California and beyond.

Importantly, Jelly Roll has emphasized that Evergreen is not intended to replace existing shelters, but to support them. The sanctuary plans to accept referrals from under-resourced organizations nationwide, taking in dogs that require intensive care many facilities cannot afford. In doing so, Evergreen hopes to ease pressure on overcrowded systems while offering a model for what long-term, trauma-informed animal care can look like.

For fans familiar with Jelly Roll’s music, the sanctuary feels like a natural extension of his artistic identity. His songs have always centered on survival, accountability, and the possibility of redemption — themes that resonate deeply with the mission of Evergreen. Just as his lyrics often confront pain without romanticizing it, the sanctuary does not shy away from the realities of abuse and neglect. Instead, it meets them with structure, care, and time.

Industry observers have also noted how rare it is for an artist to commit so fully, financially and personally, to a philanthropic project of this nature. While celebrity-backed charities are not uncommon, few are built with this level of permanence and operational ambition. Jelly Roll has reportedly declined naming rights opportunities and major branding deals, choosing instead to keep the focus squarely on the animals and the work being done.

In the coming months, Evergreen will begin sharing stories — not as marketing, but as testimony. Each dog’s journey, from intake to recovery, will be documented with transparency and respect. Jelly Roll believes that storytelling, when done honestly, can change behavior. “People don’t connect to statistics,” he has said. “They connect to lives.”

As anticipation builds around The Evergreen Sanctuary, one thing is clear: this project is not about image rehabilitation or legacy polishing. It is about responsibility — about using influence earned through art to confront suffering that often goes unseen. In a career defined by transformation, Evergreen may stand as Jelly Roll’s most enduring statement yet: that healing, whether human or animal, is possible when compassion is matched with commitment.

And for the dogs who will one day run freely across those six acres in the Malibu Hills, Evergreen will mean something far simpler and far more profound — a place to rest, to trust again, and to finally belong.