Dallas, Texas – January 10, 2026
Dallas Cowboys quarterback Dak Prescott has been officially recognized as one of the 100 most influential figures in global sports by TIME Magazine — a historic honor that cements his place as a generational icon who transcends the game of football.
The announcement, featured in TIME’s annual “100 Most Influential” special edition, celebrates Prescott not only for his elite performance as the steadfast leader of “America’s Team,” but for the resilience, purpose, and quiet strength he brings to every aspect of his life.
From guiding the Cowboys through challenging seasons with relentless determination to becoming one of the NFL’s most consistent and clutch performers, Prescott has redefined quarterback excellence. Yet TIME highlights what truly sets him apart: his profound impact beyond the field.
Through his Faith Fight Finish Foundation and open advocacy for mental health awareness, Prescott has become a powerful voice for those facing invisible struggles. His vulnerability in sharing personal challenges — including the devastating loss of his mother and brother — has inspired millions to seek help and speak openly.
“More than a quarterback, Dak embodies leadership that inspires both on and off the field,” the TIME profile reads. “He has shown that true influence comes from authenticity, compassion, and using your platform to lift others.”
Cowboys owner Jerry Jones called the recognition “well-deserved and long overdue.” “Dak is the heart of this franchise,” Jones said. “He leads with character, fights through adversity, and gives back in ways that make our entire organization proud.”
Fans and the broader sports world erupted in celebration online, with #DakTIME100 trending worldwide. Players, coaches, and celebrities joined in, praising Prescott’s humility, work ethic, and commitment to youth empowerment programs across Texas and beyond.
Prescott himself reflected humbly on the honor: “This isn’t about me — it’s about the people who’ve supported me, the kids who look up to us, and the ones fighting battles no one sees. I’m just grateful to keep showing up.”
As the Cowboys push toward the playoffs, Prescott’s TIME recognition arrives at the perfect moment — a shining reminder that his brightest star has never been about stats alone.
It’s about legacy. It’s about leadership. It’s about purpose.
Congratulations, Dak Prescott — the world sees you, and America’s Team couldn’t be prouder. 🏈✨
