kk.Jerry Jones Drops a Massive Promise: “I’ll Retire Only When I Hold the Super Bowl Record” — But He Still Trails Robert Kraft by Three Rings
Texas – January 10, 2026
Dallas Cowboys owner and general manager Jerry Jones sent shockwaves through the NFL world with a bold, unfiltered promise during a radio interview this week: he will not retire until he holds the record for the most Super Bowl titles as an owner.
“I’ll retire only when I hold the Super Bowl record,” Jones declared, his voice carrying the same fire that has driven him for decades. “I’m not done until we’ve got more than anyone else.”
The statement is nothing short of staggering — especially considering Jones currently sits with three Super Bowl victories (1992, 1993, and 1995), trailing New England Patriots owner Robert Kraft, who boasts six rings from the Tom Brady era.
At 83 years old and still deeply involved in day-to-day football operations, Jones has never shied away from ambitious talk. But this latest vow — made amid a season of high expectations and renewed scrutiny over the Cowboys’ ongoing playoff drought — has reignited debate about his legacy, his timeline, and the very real challenge of catching Kraft.
Since his last championship 30 years ago, the Cowboys have become synonymous with “America’s Team” in the regular season — consistently contending, selling out stadiums, and dominating headlines — yet they have not returned to the Super Bowl. The drought is now the longest active in the NFL among teams with a winning tradition.
Jones’ promise comes as the Cowboys push for a deep playoff run this season, with Dak Prescott leading a talented roster that many believe has championship potential. But the owner’s words also serve as a reminder of the unfinished business that still fuels him.
“I love this game. I love the competition. And I love winning more than anything,” Jones said. “When we get that fourth one — and then the fifth, sixth, whatever it takes — that’s when I’ll know it’s time to step back. Not before.”
The statement has divided fans. Supporters see it as classic Jerry — unapologetic ambition and unwavering belief in his vision. Critics, however, point to the 30-year gap since the last title and question whether the promise is realistic given the league’s parity and the Cowboys’ history of close-but-no-cigar postseason exits.
Robert Kraft, whose six rings came during the dynasty years with Bill Belichick and Tom Brady, has set a high bar. Jones, who built his three titles with Jimmy Johnson and a star-studded roster in the early ’90s, insists he’s not intimidated.
“Records are made to be broken,” Jones said with a grin. “And I’ve got a few more good years in me.”
As the playoffs approach, the NFL world is watching closely. Jerry Jones has always been a man of big promises and bigger personality. Now, he’s made the ultimate one: he won’t leave until he’s the undisputed champion of Super Bowl rings.
Whether the Cowboys can deliver remains the biggest question in sports. But one thing is certain: Jerry Jones isn’t going anywhere until the job is finished — and he intends to finish it on top.
The race for the record is on. 🏈🔥
