RM Elon Musk’s X Corp Files Lawsuit Against Operation Bluebird’s Twitter Comeback Attempt
X Corporation, the parent company of Twitter (now rebranded as X), has initiated legal action against Operation Bluebird, a startup attempting to revive the Twitter brand and launch a new social media platform under that name. The lawsuit, filed in federal court in Delaware on Tuesday, claims that Operation Bluebird is infringing on X Corp’s trademark, asserting that Twitter has never disappeared and remains solely owned by X Corp.
In the 43-page legal filing, X Corporation contends that despite Bluebird’s plans to revive Twitter, the social media giant “has never left” and continues to hold exclusive rights to the brand.
Michael Peroff, one of the key figures behind Operation Bluebird, told Ars Technica via email that the group had anticipated the lawsuit. “We were fully expecting this legal challenge,” he said, “and we had prepared for it.”
Stephen Coates, another leader of Operation Bluebird and former general counsel for Twitter, echoed these sentiments, asserting that X Corporation had “legally abandoned the TWITTER mark.” He further explained in an email to Ars, “Our petition to cancel the trademark is grounded in well-established trademark law, and we believe our case will prevail. They said goodbye, and we are here to say hello.”
At the time of writing, X Corporation, Elon Musk, and their legal team had not responded to Ars Technica’s request for comment.
The lawsuit emphasizes that Twitter remains one of the most recognizable global brands and that it continues to belong to X Corp. “A rebranding does not equate to abandonment of trademark rights,” the filing argues.
Trademark lawyer Josh Gerben, based in Washington, D.C., who has been closely following the case, pointed out that proving X Corp’s abandonment of the Twitter trademark will be an enormous challenge. “They will have to overcome a massive legal hurdle. It’s like attempting to scale Mt. Everest,” Gerben said.
