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US.STORY: Dallas Cowboys CEO Jerry Jones Criticizes Super Bowl Performance, Bluntly Says, “Bringing a Man in a Skirt to the Super Bowl? Don’t Call It Football — Call It a Circus!” — Immediately Causes a Storm in the NFL Fan Community.

Jerry Jones Voices Concern Over Super Bowl’s Shift Toward Entertainment Spectacle

Dallas Cowboys owner and CEO Jerry Jones has never shied away from speaking his mind — and his latest comments about the NFL’s direction are once again stirring discussion across the sports world.

In a recent interview, Jones addressed what he described as the league’s growing focus on spectacle and celebrity over the sport itself, suggesting that the Super Bowl’s identity as “the ultimate football game” is at risk of being overshadowed by its entertainment elements.

“I’ve always believed the Super Bowl should be a celebration of football first,” Jones said. “The halftime show, the commercials, the events — they’re all great for business, but we can’t lose sight of the game that built it all.”

Jones’ remarks come amid debate over the NFL’s decision to spotlight major pop stars and non-football personalities during its marquee event. While the league views these collaborations as a way to expand its global reach, traditionalists like Jones argue that the balance between sports and entertainment has tipped too far.

“It’s about respect for the game,” Jones added. “You can entertain millions without taking the focus off the players who fought all season to get there.”

Reactions to his comments have been mixed. Some fans applauded Jones for defending the sport’s heritage, while others praised the league for evolving with the times and embracing broader audiences.

Either way, Jones has once again positioned himself at the heart of a defining conversation — one that asks whether the Super Bowl is still football’s biggest stage, or if it has become something larger, louder, and more complex than the game itself.

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